Blackstone Croisign

Blackstone, the name of the

Since our establishment in 1992, we have been designing web and print work, and all other related work, with the following in mind: “user-oriented,” “conveying the message first,” and “not falling into the trap of being perceived as an inside joke.

When we build a job from planning to total construction, we often write the design as well as the copy. When working as part of a team, we design with a firm grasp of the overall picture.

Webデザイン

特にWEBでは利用者だけではなく更新担当者さんも使いやすいことは重要で、更新頻度やそのクォリティがアクセス数に直結しますし、SEOにも良い影響が出ます。見た目は素晴らしくても使われなくては意味がない。難しいことですが、日々情報を集め勉強しながら取り組んでいます。

Especially on the Website Building, it is important to be easy to use not only for users but also for those in charge of updating the site. The frequency of updates and their quality directly affect the number of accesses, and also have a positive impact on SEO. Even if it looks great, it is meaningless if it is not used. It is a difficult task, but we are working on it while gathering and studying information every day.

印刷物等のデザイン

仕事の比率はいつしかWEBと逆転してしまいましたが、ベースの部分はこれらの仕事によって形作られたと感じています。

初めの頃は木のパネルにケント紙を水張りしポスターカラーやエアブラシでデザインを描いていました。烏口、ロットリングを駆使して複雑な版下も随分書いたものです。
トータルに仕事をするやり方はその頃のボスに叩き込まれました。当時は印刷後のフィルム管理まで全て行なっていましたね。

Macを使うようになりマシンやアプリケーションが劇的に進化しても、その頃の感覚を忘れずに作業しています。

Although the ratio of my work has somehow reversed to that of web design, I feel that the base of my work has been shaped by these jobs.

In the beginning, I used to draw designs with poster colors and airbrushes on Kent paper stretched over water on wooden panels. I also did a lot of complicated block prints, making full use of raguchi and rotring.
The total work method was drilled into me by my boss at that time. At that time, I did everything up to film management after printing.

Even though I started using Macs and the machines and applications have evolved dramatically, I have not forgotten the feeling I had back then.

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